When all the archetypes burst out shamelessly, we plumb the depths of Homeric profundity. Two clichรฉs make us laugh but a hundred clichรฉs moves us because we sense dimly that the clichรฉs are talking among themselves, celebrating a reunion. . . . Just as the extreme of pain meets sensual pleasure, and the extreme of perversion borders on mystical energy, so too the extreme of banality allows us to catch a glimpse of the Sublime.
Umberto EcoIf somebody writes a book and doesn't care for the survival of that book, he's an imbecile.
Umberto EcoTo read a paper book is another experience: you can do it on a ship, on the branch of a tree, on your bed, even if there is a blackout.
Umberto Eco