[In my writing] I know that I have made a caricature out of [others' academic] theories [but] I think that caricatures are frequently good portraits.
Umberto EcoI lacked the courage to investigate the weaknesses of the wicked, because I discovered they are the same as the weaknesses of the saintly.
Umberto EcoSemiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.
Umberto Eco