A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection - not an invitation for hypnosis.
Umberto EcoA writer writes for writers, a non-writer writes for his next-door neighbor or for the manager of the local bank branch, and he fears (often mistakenly) that they would not understand or, in any case, would not forgive his boldness.
Umberto Ecothe first quality of an honest man is contempt for religion, which would have us afraid of the most natural thing in the world, which is death; and would have us hate the one beautiful thing destiny has given us, which is life.
Umberto EcoThe art of splitting hairs four ways. This is the department of useless techniques. Mechanical Avunculogratulation, for example, is how to build machines for greeting uncles. We're not sure, though, if Pylocatabasis belongs, since it's the art of being saved by a hair. Somehow that doesn't seem completely useless.
Umberto Eco