A writer writes for writers, a non-writer writes for his next-door neighbor or for the manager of the local bank branch, and he fears (often mistakenly) that they would not understand or, in any case, would not forgive his boldness.
Umberto EcoIt was awkward, revisiting a world you have never seen before: like coming home, after a long journey, to someone else’s house.
Umberto EcoOnce you reach your fifties, you have to stop being interested in the present and write only on Elizabethan poets.
Umberto EcoA newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto Eco