A writer writes for writers, a non-writer writes for his next-door neighbor or for the manager of the local bank branch, and he fears (often mistakenly) that they would not understand or, in any case, would not forgive his boldness.
Umberto EcoA transposable aphorism is a malaise of the urge to be witty, or in other words, a maxim that is untroubled by the fact that the opposite of what it says is equally true so long as it appears to be funny.
Umberto EcoWhen all the archetypes burst out shamelessly, we plumb the depths of Homeric profundity. Two clichรฉs make us laugh but a hundred clichรฉs moves us because we sense dimly that the clichรฉs are talking among themselves, celebrating a reunion. . . . Just as the extreme of pain meets sensual pleasure, and the extreme of perversion borders on mystical energy, so too the extreme of banality allows us to catch a glimpse of the Sublime.
Umberto Eco