For Mallarmรฉ naming an object meant suppressing three-quarters of its poetic pleasure (which consists in the joy of guessing bit by bit - "le suggรฉrer, voilร le rรชve!").
Umberto EcoUsually naive interviewers hover between two mutually contradictory convictions: one, that a text we call creative develops almost instantaneously in the mystic heat of inspirational raptus; or the other, that the writer has followed a recipe, a kind of secret set of rules that they would like to see revealed. There is no set of rules, or, rather, there are many, varied and flexible rules.
Umberto Eco