Hypotyposis is the rhetorical effect by which words succeed in rendering a visual scene.

Two cliches make us laugh. A hundred cliches move us. For we sense dimly that the cliches are talking among themselves, and celebrating a reunion.

For, I must tell you, in this world where today all lose their minds over many & wondrous Machines - some of which, alas, you can see also in this Siege - I construct Aristotelian Machines, that allow anyone to see with Words.

The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.

A newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.

Memory is a stopgap for humans, for whom time flies and what is passed is passed.

My father was an accountant and his father was a typographer.