Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.
Umberto Eco[I am fascinated by stupidity] because normal intelligence is boring. Two plus two makes four - finished. You have no possibilities! Stupidity is infinite. Two plus two can make billions of different numbers.
Umberto EcoConspiracies do exist. Probably in this moment in New York there is an economic group making a conspiracy in order to buy three banks. But if they succeed, they are immediately discovered.
Umberto EcoOnly an unhinged movie survives as a disconnected series of images, of peaks, of visual icebergs. It should display not one central idea but many. It should not reveal a coherent philosophy of composition. It must live on, and because of, its glorious ricketiness.
Umberto EcoThe court jester had the right to say the most outrageous things to the king. Everything was permitted during carnival, even the songs that the Roman legionnaires would sing, calling Julius Caesar "queen", alluding, in a very transparent way, to his real, or presumed, homosexual escapades.
Umberto Eco