Media populism means appealing to people directly through media. A politician who can master the media can shape political affairs outside of parliament and even eliminate the mediation of parliament.
Umberto EcoThe print does not always have the same shape as the body that impressed it, and it doesn't always derive from the pressure of a body. At times it reproduces the impression a body has left in our mind: it is the print of an idea.
Umberto Eco