Thus if we know a child has had sufficient opportunity to observe and acquire a behavioral sequence, and we know he is physically capable of performing the act but does not do so, then it is reasonable to assume that it is motivation which is lacking. The appropriate countermeasure then involves increasing the subjective value of the desired act relative to any competing response tendencies he might have, rather than having the model senselessly repeat an already redundant sequence of behavior.
Urie BronfenbrennerTurning on the television set can turn off the process that transforms children into people... It is primarily through observing, playing, and working with others older and younger than himself that a child discovers both what he can do and who he can become — that he develops both his ability and his identity.
Urie BronfenbrennerThere is no more critical indicator of the future of a society than the character, competence, and integrity of its youth.
Urie BronfenbrennerIn today's world parents find themselves at the mercy of a society which imposes pressures and priorities that allow neither timenor place for meaningful activities and relations between children and adults, which downgrade the role of parents and the functions of parenthood, and which prevent the parent from doing things he wants to do as a guide, friend, and companion to his children.
Urie BronfenbrennerLike the sorcerer of old, the television set casts its magic spell, freezing speech and action and turning the living into silent statues so long as the enchantment lasts. The primary danger of the television screen lies not so much in the behavior it produces as the behavior it prevents — the talks, the games, the family festivities and arguments.
Urie Bronfenbrenner