Thus if we know a child has had sufficient opportunity to observe and acquire a behavioral sequence, and we know he is physically capable of performing the act but does not do so, then it is reasonable to assume that it is motivation which is lacking. The appropriate countermeasure then involves increasing the subjective value of the desired act relative to any competing response tendencies he might have, rather than having the model senselessly repeat an already redundant sequence of behavior.

Every child needs at least one adult who is irrationally crazy about him or her.

Thus if we know a child has had sufficient opportunity to observe and acquire a behavioural sequence, and we know he is physically capable of performng the act but does not do so, tehn it is reasonable to assume that it is motivation which is lacking

In order to develop normally, a child requires progressively more complex joint activity with one or more adults who have an irrational emotional relationship with the child. Somebody's got to be crazy about that kid. That's number one. First, last and always.

Development, it turns out, occurs through this process of progressively more complex exchange between a child and somebody else- especially somebody who’s crazy about that child

The primary danger of the television screen lies not so much in the behavior it produces as the behavior it prevents-the talks, the games, the family activities and the arguments through which much of the child's learning takes place and his character is formed.

In the United States, it is now possible for a person eighteen years of age, female as well as male, to graduate from high school, college, or university without ever having cared for, or even held, a baby; without ever having looked after someone who was old, ill, or lonely; or without ever having comforted or assisted another human being who really needed help... No society can long sustain itself unless its members have learned the sensitivities, motivations, and skills involved in assisting and caring for other human beings.