The difference between a top-flight creative man and the hack is his ability to express powerful meanings indirectly.

If the person you are trying to diagnose politically is some sort of intellectual, the chances are two to one he is a Democrat.

In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.

New pressures are causing ever more people to find their main satisfaction in their consumptive role rather than in their productive role. And these pressures are bringing forward such traits as pleasure-mindedness, self-indulgence, materialism, and passivity as conspicuous elements of the American character.

The difference between a top-flight creative man and the hack is his ability to express powerful meanings indirectly.

Rock 'n Roll is monotony tinged with hysteria.

At one of the largest advertising agencies in America psychologists on the staff are probing sample humans in an attempt to find how to identify, and beam messages to, people of high anxiety, body consciousness, hostility, passiveness, and so on.