In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.
Vance PackardIf the person you are trying to diagnose politically is some sort of intellectual, the chances are two to one he is a Democrat.
Vance PackardThe difference between a top-flight creative man and the hack is his ability to express powerful meanings indirectly.
Vance PackardFurthermore, unlike Man's other great good friend the horse, the cat is no sweating serf of Man. The only labor she condescends to perform is to catch mice and rats, and that's fun.
Vance PackardAs businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.
Vance Packard