I was a total fashion insider who became an outsider when I did bridal.

I was a total fashion insider who became an outsider when I did bridal.

I love the focus and bravery of European designers, but I love the nonchalance and throwaway aspect of America that has made Ralph Lauren and Calvin Klein two of the greatest icons. I try to bridge those two worlds in my work. The clothes may be couture on the runway but there's an attitude that's very street and that comes from America.

It's for all the women who embrace my aesthetic, but can't afford a Vera Wang dress. If women can get anything out of it - a little bit of me or a lot of me, that's what's important.

It's important to view fashion as personal and creative - even for brides. When brides ask me, "What's the best advice you can give me on my wedding day?" I always have the same answer: "Be yourself." Someone's marrying you, they love you for who you are, and they don't want you to be someone else, they want you to be who you are. If you never wear blue eye shadow, why would you put it on on your wedding day? If you wear your hair simply, why would you suddenly dye it a different color and get a big 'do? To me it's about respect and self-understanding and honesty.

It's a remarkable exercise to sit and look at your own work over the years.

When you love something, every day goes by in 10 minutes.