I started at the very highest level so the upper end is something I know very well. I know it instinctively. But all the years I was designing, it frustrated me that I could reach so few women. Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer. So my being able to reach the masses was something that meant a great deal to me - especially for women who could never wear Vera Wang.
Vera WangIt's kind of hard when your moniker is "bridal" and "evening" for people to understand that I don't run around in a bridal gown all day, nor do I run around in an evening gown. I run around in clothes that resonate for me. I wanted to do those clothes in my ready-to-wear collection - because I don't know how you can be a woman designing for other women and not relate it back to yourself.
Vera WangI was the girl who nobody thought would ever get married. I was going to be a fashion nun the rest of my life. There are generations of them, those fashion nuns, living, eating, breathing clothes.
Vera WangMy bedroom is my sanctuary. It's like a refuge, and it's where I do a fair amount of designing - at least conceptually, if not literally.
Vera WangCertainly a big challenge for me with evening-wear is to make it look modern and artistic and avant-garde. The very concept of a ball gown is not in itself a modern concept, and women need to wear that for a certain presence in Hollywood. I'm also aware that a starlet might go to more than one place that night so the piece could also offer, maybe not a revolution, but an evolution.
Vera WangI think there's going to be a real push in the next two years in Asia - China and Korea specifically. And that's a huge undertaking. Ten years ago it was impossible to break into that part of the world. Some of the biggest companies in the world found it challenging. But I am Chinese-American and I think what we do will resonate in China. So that's where we see our biggest opportunities going forward. I do speak Mandarin and I also relate to the hunger that China has for culture and architecture and style.
Vera Wang