I started at the very highest level so the upper end is something I know very well. I know it instinctively. But all the years I was designing, it frustrated me that I could reach so few women.
Vera WangI think there's going to be a real push in the next two years in Asia - China and Korea specifically. And that's a huge undertaking. Ten years ago it was impossible to break into that part of the world. Some of the biggest companies in the world found it challenging. But I am Chinese-American and I think what we do will resonate in China. So that's where we see our biggest opportunities going forward. I do speak Mandarin and I also relate to the hunger that China has for culture and architecture and style.
Vera WangCertainly a big challenge for me with evening-wear is to make it look modern and artistic and avant-garde. The very concept of a ball gown is not in itself a modern concept, and women need to wear that for a certain presence in Hollywood. I'm also aware that a starlet might go to more than one place that night so the piece could also offer, maybe not a revolution, but an evolution.
Vera Wang