Certainly a big challenge for me with evening-wear is to make it look modern and artistic and avant-garde. The very concept of a ball gown is not in itself a modern concept, and women need to wear that for a certain presence in Hollywood. I'm also aware that a starlet might go to more than one place that night so the piece could also offer, maybe not a revolution, but an evolution.

Is she going to, or has she done it? Has it happened? What is the story here?

I hate phones. All businesses are personal businesses, and I always try my best to get back to people, but sometimes the barrage of calls is so enormous that if I just answered calls I would do nothing else.

Bridal is always about who you are as a person and as a woman and as a lover and as a mate. People always ask me how a woman can pick just one dress. And the funny thing is they always know.

Just because you're from a city ten miles outside of St. Paul. It doesn't mean you don't read magazines, or the incredible Internet, and what's going on in the world. I never, ever take a client, or women, for granted.

I think there's going to be a real push in the next two years in Asia - China and Korea specifically. And that's a huge undertaking. Ten years ago it was impossible to break into that part of the world. Some of the biggest companies in the world found it challenging. But I am Chinese-American and I think what we do will resonate in China. So that's where we see our biggest opportunities going forward. I do speak Mandarin and I also relate to the hunger that China has for culture and architecture and style.

I've always tried to push myself technically and to push myself visually. That's been part of the journey.