Certainly a big challenge for me with evening-wear is to make it look modern and artistic and avant-garde. The very concept of a ball gown is not in itself a modern concept, and women need to wear that for a certain presence in Hollywood. I'm also aware that a starlet might go to more than one place that night so the piece could also offer, maybe not a revolution, but an evolution.
Vera WangI was stigmatized by being a bridal designer for a long time. I am amazed I have been able to move beyond it. I had really all but given up trying, but I did it because it was my lifelong dream.
Vera WangI started at the very highest level so the upper end is something I know very well. I know it instinctively. But all the years I was designing, it frustrated me that I could reach so few women. Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer. So my being able to reach the masses was something that meant a great deal to me - especially for women who could never wear Vera Wang.
Vera WangIt's kind of hard when your moniker is "bridal" and "evening" for people to understand that I don't run around in a bridal gown all day, nor do I run around in an evening gown. I run around in clothes that resonate for me. I wanted to do those clothes in my ready-to-wear collection - because I don't know how you can be a woman designing for other women and not relate it back to yourself.
Vera WangLet's be realistic, how many people are buying a $2,000 skirt? I love to design things that people can actually buy. I'm staggered by what a boot costs today.
Vera Wang