Many of the local institutions and politicians and veterinarians are involved in illegal trade. To crack that down, it's a big crime and big names to reveal.

In terms of security for wildlife and our society, it's an incredibly alarming situation, and we need to address that.

There's politics. When you talk about Asia - no one really wants to approach that full-force because it's very thin ice. No one wants to harm the relations with Asia, where most of those products are going to and being exported to. Many of the local institutions and politicians and veterinarians are involved in illegal trade. To crack that down, it's a big crime and big names to reveal.

The continent is incredibly exciting. When I first went there, it consumed me, and I instantly felt like I wanted to be engaged one way or the other, whether on a philanthropic level or business. I'm lucky to say today that I do both. In terms of African Wildlife Foundation, I started working with them roughly around 2009, on the ambassador level. Then I joined the board and was exposed to deeper issues that the Foundation was combating on the continent.

I think we all have a piece of wild in us that we want to protect. It was a very organic choice for me to support this organization [African Wildlife Foundation].

In terms of economical aspects, reinforcing those national parks with sophisticated anti-poaching patrols - these poachers are beefed up like the army. In the case of Cameroon, that's a perfect example of the lack of finance. The government could not provide the national park with more guards. Therefore, they lost the majority of the elephant population. I don't want to see that anywhere else.

There's so much beauty in Africa, but it's not endless. We have to prevent these crimes and these awful, awful killings. I just hope people pay attention to it.