We are all going to die. When it happens in such a drastic, inhuman way, which we've been seeing in Africa, this is crime on its highest level. It is affecting not only the security of the national parks, it is affecting the people in communities that live around the national parks. In terms of security for wildlife and our society, it's an incredibly alarming situation, and we need to address that.

The continent is incredibly exciting. When I first went there, it consumed me, and I instantly felt like I wanted to be engaged one way or the other, whether on a philanthropic level or business. I'm lucky to say today that I do both. In terms of African Wildlife Foundation, I started working with them roughly around 2009, on the ambassador level. Then I joined the board and was exposed to deeper issues that the Foundation was combating on the continent.

There's so much beauty in Africa, but it's not endless.

There's so much beauty in Africa, but it's not endless. We have to prevent these crimes and these awful, awful killings. I just hope people pay attention to it.

In terms of security for wildlife and our society, it's an incredibly alarming situation, and we need to address that.

South Africa is not Cameroon. It's a strong economy. I think they should be the first ones setting an example - improving the legal punishments for those that are involved, reinforcing the borders from every angle, meaning that even the diplomatic plane that lands in South Africa should not have the green light to leave without having the plane inspected. Obviously, those guys are often involved. If I get killed for saying that, so be it. That is the fact. There's way too many important people that are involved that don't want to change.

I think we all have a piece of wild in us that we want to protect. It was a very organic choice for me to support this organization [African Wildlife Foundation].