Morally, the life of the organization must be of exemplary nature. This is one phase where the organization must not have criticism.
Running a football team is no different than running any other kind of organization.
A man is known by the company he owns.
A school without football is in danger of deteriorating into a medieval study hall.
Winning is not everything - but making the effort to win was... If you can't accept losing, you can't win.
Watch your actions, they become your habits. Watch your habits, they become your character.