If winning isn't everything, why do they keep score?
Running a football team is no different than running any other kind of organization.
Gentlemen, this is the football.
The measure of who we are is what we do with what we have.
Offensively, you do what you do best and you do it again and again. Defensively, you attack your opponent's strength.
They call it coaching but it is teaching. You do not just tell them...you show them the reasons.