Greatness is not attainable, but in the pursuit of it, you can achieve excellence.
I don't necessarily have to like my players and associates but as their leader I must love them. Love is loyalty, love is teamwork, love respects the dignity of the individual. This is the strength of any organization.
If you don't think you're a winner, you don't belong here.
If it doesn't matter who wins or loses, then why do they keep score?
Running a football team is no different than running any other kind of organization.
The achievements of an organization are the results of the combined effort of each individual.