Abundant choice doesn't force us to look for the absolute best of everything. It allows us to find the extremes in those things we really care about, whether that means great coffee, jeans cut wide across the hips, or a spouse who shares your zeal for mountaineering, Zen meditation, and science fiction.
Virginia PostrelMedicare is immune from the competitive pressures that force private insurers to pay attention to what patients and doctors want.
Virginia Postrel