Aesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it.

Glamour doesn’t just happen, people don’t wake up in the morning glamorous.

The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace.

Glamour is translucent — not transparent, not opaque. It invites us into the world but it doesn’t give us a completely clear picture.

In a dynamic, decentralized system of individual choice and responsibility, people do not have to trust any authority but their own.

Aesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it.

Glamour is all about transcending this world and getting to an idealized, perfect place.