One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.
Vivian SchillerA so-called news organization called the Denver Guardian - which, by the way, doesn't exist - wrote an article and pushed it on social media that said that the pope had endorsed Donald Trump. That's the perfect definition of fake news. It was intentionally designed to deceive.
Vivian Schiller