The young Japanese, especially, love to wear the latest thing and when they come to London they head for my shops as part of what they want to find in Britain.

We have got to change our ethics and our financial system and our whole way of understanding the world. It has to be a world in which people live rather than die; a sustainable world. It could be great.

What I'm always trying to say to the consumer is: buy less, choose well, make it last.

We are so conformist; nobody is thinking. We are all sucking up stuff; we have been trained to be consumers, and we are all consuming far too much.

If you dress up, it helps your personality to emerge - if you choose well.

Within one generation, Los Angeles will be uninhabitable if people don’t do something about it. The world is going to get smaller and be uninhabitable and impossible to live in.

The whole basis of my work is analysing what I do and building some sort of intellectual framework. The only possible effect one can have on the world is through unpopular ideas. They are the only subversion.