It is all about technique. The great mistake of this century is to put inspiration and creativity first.

I have always loved the Mao cap, though I hate violent revolution.

I have certain signatures, certain cutting principles. It could be a raw-edged seam; it could be leaving the lining of sheepskin exposed so it's not perfectly finished. I invent new ways to do it, but the end goal is always the same.

Fashion is here to help make people look very important. If they have good taste and choose what suits them, I give them options on how they can do that. It's always sexy, and it's always with the same result: making women look fantastic.

To me, reading a fashion magazine is the last thing I need to do. I've got books I need to read.

I'm different from any other designer, businesswise, in that I've built this company up and I own it. I never had business hype behind me to promote my image... My image is real... I have never had marketing people telling me what to do.

There's nowhere else like London. Nothing at all, anywhere.