Britishness is just a way of putting things together and a certain don't care attitude about clothes. You don't care, you just do it and it looks great.

I have been asked what would I ban immediately if I could. Advertising.

The main message we want to get out there is that climate change is caused by the rotten economic system.

All that self-expression has just created a generation of morons, hooked on an endless appetite for rubbish.

What I'm always trying to say to the consumer is: buy less, choose well, make it last.

At one time, I was very angry. I even treated fashion like a kind of crusade: you were either with us or against us, that kind of feeling. Now I know we need ideas, not kicking down a door.

Economists treat economics as if it is a pure science divorced from the facts of life. The result of this false accountancy is a willful confusion under cover of which industry wreaks its havoc scot-free and ignores the environmental cost.