What I'm always trying to say to the consumer is: buy less, choose well, make it last.

If you see everything from the point of view of women being victims in some way, you don't see the wood for the trees. It is better to be a person than a woman.

More people should read books. It's the most concentrated experience you can have.

Buy less. Choose well. Make it last. Quality, not quantity. Everybody's buying far too many clothes.

I talk to fashion designers and say I want some money to save the rainforest, and they say, 'Oh, I agree with you completely Vivienne. Yes, climate change, it's definitely happening,' but they don't feel that they can do anything about it; they don't even think 'Well let's stop it!'

Fashion is here to help make people look very important. If they have good taste and choose what suits them, I give them options on how they can do that. It's always sexy, and it's always with the same result: making women look fantastic.

I'm different from any other designer, businesswise, in that I've built this company up and I own it. I never had business hype behind me to promote my image... My image is real... I have never had marketing people telling me what to do.