Stereotypes are ways of making extremely primitive and simple differentiations. Differentiations of gender, race, class, social status - so ordinary social life is very much built upon a whole repertoire of stereotypes we carry around. And those are immediately laminated onto people, and it isn't just visual.
W. J. T. MitchellStereotypes, I want to say, have to be thought of not just as these invidious, bad things that we could get rid of, but as images that we cannot get rid of, that we have to live with.
W. J. T. MitchellImages are not only visual. They're also auditory, they involve sensuous impressions, bundles of information that come to us through our senses, and mainly through seeing and hearing: the audio-visual field.
W. J. T. MitchellThe great moment I think in human consciousness is when you realize that the object in front of you is perhaps not nameable or is new, it does not fit a stereotype, and so you need to reconfigure your whole structure of knowledge to account for it.
W. J. T. MitchellWriting, in its physical, graphic form, is an inseparable suturing of the visual and the verbal, the โimagetextโ incarnate
W. J. T. MitchellImperialism, or the conquest and colonization of other populations, other peoples, has had as one of its side effects the growth of a discourse of objectivity. That is, when you encounter something new, something strange, something different, you have to find categories for it, you have to come to terms with new objects.
W. J. T. Mitchell