Just remember, it all started with a mouse.

As the original 'Mary Poppins' budget of five million dollars continued to grow, I never saw a sad face around the entire Studio. And this made me nervous. I knew the picture would have to gross 10 million dollars for us to break even. But still there was no negative head-shaking. No prophets of doom. Even Roy was happy. He didn't even ask me to show the unfinished picture to a banker. The horrible thought struck me - suppose the staff had finally conceded that I knew what I was doing.

We allow no geniuses around our Studio.

To all who come to this happy place: Welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America; with the hope that it will be a source of joy and inspiration to all the world.

There's really no secret about our approach. We keep moving forward - opening up new doors and doing new things - because we're curious. And curiosity keeps leading us down new paths. We're always exploring and experimenting. We call it Imagineering - the blending of creative and imagination with technical know-how.

Laughter is America's most important export.

Leadership shows judgment, wisdom, personal appeal and proven competence.