I had been a reader of THOR in college. I had read the Stan Lee and Jack Kirby stuff. I had loved it. I had been a Norse mythology fan since I was a kid and was thrilled to discover a comic that was kind of based on Norse mythology-there's not a one-to-one correspondence, but there's no reason there should be. I was delighted to find it, and I didn't care that it wasn't exactly the myth. For one thing, Thor didn't have red hair in the comics. I was fine with that.
Walt Simonson