The common interests very largely elude public opinion entirely, and can be managed only by a specialised class.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

You don't have to preach honesty to men with a creative purpose. A genuine craftsman will not adulterate this product. The reason isn't because duty says he shouldn't, but because passion says he couldn't.

I demand from you in the name of your principles the rights which I shall deny to you later in the name of my principles.

The press does not tell us what to think, it tells us what to think about.

True opinions can prevail only if the facts to which they refer are known; if they are not known, false ideas are just as effective as true ones, if not a little more effective.

It has been the fashion to speak of the conflict between human rights and property rights, and from this it has come to be widely believed that the use of private property is tainted with evil and should not be espoused by rational and civilized men... the only dependable foundation of personal liberty is the personal economic security of private property. The Good Society.