You don't have to preach honesty to men with creative purpose. Let a human being throw the engines of his soul into the making of something, and the instinct of workmanship will take care of his honesty.

The only feeling that anyone can have about an event he does not experience is the feeling aroused by his mental image of that event ... For it is clear enough that under certain conditions men respond as powerfully to fictions as they do to realities.

It requires wisdom to understand wisdom: the music is nothing if the audience is deaf.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Even God has been defended with nonsense.

Success makes men rigid and they tend to exalt stability over all the other virtues; tired of the effort of willing they become fanatics about conservatism.

The opposition is indispensable. A good statesman, like any other sensible human being, always learns more from his opponents than from his fervent supporters. For his supporters will push him to disaster unless his opponents show him where the dangers are. So if he is wise he will often pray to be delivered from his friends, because they will ruin him. But though it hurts, he ought also to pray never to be left without opponents; for they keep him on the path of reason and good sense.