In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter LippmannI generalized rashly: That is what kills political writing, this absurd pretence that you are delivering a great utterance. You never do. You are just a puzzled man making notes about what you think. You are not building the Pantheon, then why act like a graven image? You are drawing sketches in the sand which the sea will wash away.
Walter LippmannThe unexamined life, said Socrates, is unfit to be lived by man. This is the virtue of liberty, and the ground on which we may justify our belief in it, that it tolerates error in order to serve truth.
Walter LippmannThere is no arguing with the pretenders to a divine knowledge and to a divine mission. They are possessed with the sin of pride, they have yielded to the perennial temptation.
Walter Lippmann