In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Men have been barbarians much longer than they have been civilized. They are only precariously civilized, and within us there is the propensity, persistent as the force of gravity, to revert under stress and strain, under neglect or temptation, to our first natures.

Culture is the name for what people are interested in, their thoughts, their models, the books they read and the speeches they hear, their table-talk, gossip, controversies, historical sense and scientific training, the values they appreciate, the quality of life they admire. All communities have a culture. It is the climate of their civilization.

I generalized rashly: That is what kills political writing, this absurd pretence that you are delivering a great utterance. You never do. You are just a puzzled man making notes about what you think. You are not building the Pantheon, then why act like a graven image? You are drawing sketches in the sand which the sea will wash away.

The smashing of idols is in itself such a preoccupation that it is almost impossible for the iconoclast to look clearly into a future when there will not be many idols left to smash.

The chief element in the art of statesmanship under modern conditions is the ability to elucidate the confused and clamorous interests which converge upon the seat of government. It is an ability to penetrate from the na?ve self-interest of each group to its permanent and real interest. Statesmanship consists in giving the people not what they want but what they will learn to want.

Once you touch the biographies of human beings, the notion that political beliefs are logically determined collapses like a pricked balloon.