In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Creative ideas come to the intuitive person who can face up to the insecurity of looking beyond the obvious.

When all think alike, then no one is thinking

A really good diplomat does not go in for victories, even when he wins them.

Nobody has yet found a way of bombing that can prevent foot soldiers from walking.

There is but one bond of peace that is both permanent and enriching: The increasing knowledge of the world in which experiment occurs.

The American's conviction that he must be able to look any man in the eye and tell him to go to hell is the very essence of the free man's way of life.