In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Happiness cannot be the reward of virtue; it must be the intelligible consequence of it.

The predominant teachings of this age are that there are no limits to man's capacity to govern others and that, therefore, no limitations ought to be imposed upon government. The older faith, born of long ages of suffering under man's dominion over man, was that the exercise of unlimited power by men with limited minds and self-regarding prejudices is soon oppressive, reactionary, and corrupt. The older faith taught that the very condition of progress was the limitation of power to the capacity and the virtue of rulers.

The thinker dies, but his thoughts are beyond the reach of destruction. Men are mortal; but ideas are immortal.

It is perfectly true that that government is best which governs least. It is equally true that that government is best which provides most.

There comes a time when even the reformer is compelled to face the fairly widespread suspicion of the average man that politics is an exhibition in which there is much ado about nothing.

The opposition is indispensable. A good statesman, like any other sensible human being, always learns more from his opposition than from his fervent supporters.