In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

Love endures when the lovers love many things together And not merely each other.

The search for moral guidance which shall not depend upon external authority has invariably ended in the acknowledgment of some new authority.

The study of error is not only in the highest degree prophylactic, but it serves as a stimulating introduction to the study of truth.

Where mass opinion dominates the government, there is a morbid derangement of the true functions of power. The derangement brings about the enfeeblement, verging on paralysis, of the capacity to govern. This breakdown in the constitutional order is the cause of the precipitate and catastrophic decline of Western society. It may, if it cannot be arrested and reversed, bring about the fall of the West.

Private property was the original source of freedom. It still is its main bulwark.

I do not despise genius-indeed, I wish I had a basketful of it. But yet, after a great deal of experience and observation, I have become convinced that industry is a better horse to ride than genius. It may never carry any man as far as genius has carried individuals, but industry-patient, steady, intelligent industry-will carry thousands into comfort, and even celebrity; and this it does with absolute certainty.