In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter LippmannThe unexamined life, said Socrates, is unfit to be lived by man. This is the virtue of liberty, and the ground on which we may justify our belief in it, that it tolerates error in order to serve truth.
Walter LippmannThe principle of majority rule is the mildest form in which the force of numbers can be exercised. It is a pacific substitute for civil war in which the opposing armies are counted and the victory is awarded to the larger before any blood is shed. Except in the sacred tests of democracy and in the incantations of the orators, we hardly take the trouble to pretend that the rule of the majority is not at bottom a rule of force.
Walter Lippmann