A man cannot sleep in his cradle: whatever is useful must in the nature of life become useless.
Walter LippmannIn the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter LippmannTrue opinions can prevail only if the facts to which they refer are known; if they are not known, false ideas are just as effective as true ones, if not a little more effective.
Walter Lippmann