There is only one purpose to which a whole society can be directed by a deliberate plan. That purpose is war, and there is no other.

You don't have to preach honesty to men with creative purpose. Let a human being throw the engines of his soul into the making of something, and the instinct of workmanship will take care of his honesty.

There is nothing so good for the human soul as the discovery that there are ancient and flourishing civilized societies which have somehow managed to exist for many centuries and are still in being though they have had no help from the traveler in solving their problems.

In a free society the state does not administer the affairs of men. It administers justice among men who conduct their own affairs.

Modern men are afraid of the past. It is a record of human achievement, but its other face is human defeat.

You and I are forever at the mercy of the census-taker and the census-maker. That impertinent fellow who goes from house to house is one of the real masters of the statistical situation. The other is the man who organizes the results.

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.