We get a feeling, if we can, about what we think the company is worth.
Try to look for weaknesses in your thinking.
Have a philosophy of investment and try to follow it.
Ben's emphasis was on protecting his expectation of profit with minimum risk.
We may buy a little bit of a stock, to get our feet wet and get a feeling for it.
Ben was a great believer in buying a diversified group of securities, so that he limited his risk.