Fear and greed tend to affect one's judgement.
When it comes to investing, my suggestion is to first understand your strengths and weaknesses, and then devise a simple strategy so that you can sleep at night!
My job was to find stocks that were undervalued.
Price is the most important factor to use in relation to value.
We may buy a little bit of a stock, to get our feet wet and get a feeling for it.
You never really know a stock until you own it.