Before selling, try to re-evaluate the company again and see where the stock sells in realtion to its book value.

Each year we buy stocks and they go up, we sell them and then we try to buy something cheaper.

I don't have a ticker-tape machine in my office.

Book values have some good and some bad features.

We get a feeling, if we can, about what we think the company is worth.

Try to look for weaknesses in your thinking.

You have to be a little aware of the emotions of the people who have invested with you.