What an investor needs is the ability to correctly evaluate selected businesses. Note that word โselectedโ: You don't have to be an expert on every company, or even many. You only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital.
Warren Buffett... but the important thing is that when you do find one where you really do know what you are doing, you must buy in quantity.... Charlie and I have made a dozen or so very big decisions relative to net worth, although not as big as they should have been. And in each of those, we've known that we were almost certain to be right going in.
Warren BuffettYour premium brand had better be delivering something special, or it's not going to get the business.
Warren BuffettWe've had public companies in the past in that business and they bleed. We've got a lot more blood than they do.
Warren Buffett