Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.
Warren BuffettNone of this means, however, that a business or stock is an intelligent purchase simply because it is unpopular; a contrarian approach is just as foolish as a follow-the-crowd strategy. What's required is thinking rather than polling. Unfortunately, Bertrand Russell's observation about life in general applies with unusual force in the financial world: "Most men would rather die than think. Many do."
Warren Buffett