You don't need to be an expert in order to achieve satisfactory investment returns. But if you aren't, you must recognize your limitations and follow a course certain to work reasonably well. Keep things simple and don't swing for the fences.

You can't buy what is popular and do well.

Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results.

Never ask a barber if you need a haircut.

In the business world, the rearview mirror is always clearer than the windshield.

During inflation, Goodwill is the gift that keeps on giving.

If you owe money, you can't pay them out. You just pay for everything, you do smart things, you eventually get very rich.