The American worker is more productive than he's ever been.

I measure success by how many people love me. And the best way to be loved is to be lo veable.

The key to life is to figure out who to be the batboy for.

If I eat 2,700 calories a day, a quarter of that is Coca-Cola.

I mean, if Pearl Harbor came along, you could have said the planning was wrong by the military ahead of time or maybe the battleships shouldn't have all been in the harbor and all that kind of thing.

I bought my first stock in 1942, in the summer of '42. I was 11 years old. And so 75 years have gone by. And I have never known what the market's going to do the next day. And that's not my game. My game is to decide whether I'm in the right economy, which America's definitely been ever since that time. The Dow has gone from 100 to 21,000 during that time. And no matter what the headlines say, or terrible things are happening - we were losing the war in the Pacific when I first bought stocks.

Your premium brand had better be delivering something special, or it's not going to get the business.