Does the business have favourable long term prospects?
If you have more than 120 or 130 I.Q. points, you can afford to give the rest away. You don't need extraordinary intelligence to succeed as an investor.
If you buy things you do not need, soon you will have to sell things you need.
It's us fun being a horse when the tractor comes along, or the blacksmith when the car comes along.
We will only do with your money what we would do with our own.
My job is essentially just corralling more and more and more facts and information, and occasionally seeing whether that leads to some action.