A newspaper that reduces its coverage of the news important to its community is certain to reduce its readership as well
Warren BuffettDon't invest in pieces of papers (stocks), invest in great businesses underlying them
Warren BuffettNone of this means, however, that a business or stock is an intelligent purchase simply because it is unpopular; a contrarian approach is just as foolish as a follow-the-crowd strategy. What's required is thinking rather than polling. Unfortunately, Bertrand Russell's observation about life in general applies with unusual force in the financial world: "Most men would rather die than think. Many do."
Warren Buffett