We look for things I can understand. A lot of businesses I don't understand.

Occasionally, a man must rise above principles.

It is impossible to unsign a contract, so do all your thinking before you sign.

Take Wrigley's Chewing Gum. I don't think the Internet is going to change how people chew gum.

If you want a government that's going to do the things we ask our government to do, you've got to get it from somebody.

When a management with reputation for brilliance gets hooked up with a business with a reputation for bad economics, it's the reputation of the business that remains intact.

I never buy anything unless I can fill out on a piece of paper my reasons. I may be wrong, but I would know the answer to that ...I'm paying $32 billion today for the Coca Cola Company because... If you can't answer that question, you shouldn't buy it. If you can answer that question, and you do it a few times, you'll make a lot of money.