Does the business have a consistent operating history?
Asking for financial advice from a financial planner is like asking a barber if you need a hair cut.
Investing in a market where people believe in efficiency is like playing bridge with someone who has been told it doesn't do any good to look at the cards.
If I subscribed to the efficient market theory I would still be delivering papers
Cultivate curiosity and strive to become a little wiser every day.
I'm just lucky to have been in the right place at the right time. Another place, another time, I wouldn't have been as successful. Society enabled me to make my money and my money should go to society.