The critical investment factor is determining the intrinsic value of a business and paying a fair or bargain price.
Warren BuffettManagers and investors alike must understand that accounting numbers are the beginning, not the end, of business valuation.
Warren BuffettAn argument is made that there are just too many question marks about the near future; wouldn't it be better to wait until things clear up a bit? You know the prose: "Maintain buying reserves until current uncertainties are resolved," etc. Before reaching for that crutch, face up to two unpleasant facts: The future is never clear and you pay a very high price for a cheery consensus. Uncertainty actually is the friend of the buyer of long-term values.
Warren Buffett