Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.
Warren BuffettJohn Maynard Keynes essentially said, don't try and figure out what the market is doing. Figure out a business you understand, and concentrate.
Warren BuffettNever do anything in life if you would be ashamed of seeing it printed on the front page of your hometown newspaper for your friends and family to see.
Warren BuffettI am not in the business of predicting general stock market of business fluctuations. If you think I can do this, or think it is essential to an investment program, you should not be in the partnership.
Warren BuffettAs I have mentioned before, we cannot make the same sort of money out of permanent ownership of controlled businesses that can be made from buying and reselling such businesses, or from skilled investment in marketable securities. Nevertheless, they offer a pleasant long term form of activity (when conducted in conjunction with high grade, able people) at satisfactory rates of return.
Warren Buffett