There are times when players have got to feel that if they work hard and they give everything, they get the carrot, but they also need to know that there's a stick. If performance, discipline or attitude isn't good enough, there is a bit of the stick and there will be a punishment.

Attitude is really important to me and I talk about that with the players. Often players don't realise that if they've missed out on selection, the most important thing is how they respond to that. Of course they're going to be really disappointed, but if they're positive they're really supportive of the rest of the team.

Coaching is about not being afraid to be challenged and, above all, trying to enjoy the experience.

Sometimes you have to put your balls on the line.

Gethin Jenkins is one of the best loose-head props in the world. He hits up to 40 rucks a game, makes at least 10 carries and even more tackles. Those are amazing statistics for a prop and he is a very intelligent rugby player.

Whereas a good player might do something really good in a game, a great player might do something two or three times in a row. That's what great players do, but they also work incredibly hard off the field in terms of the extra effort they've put into making sure their own performance gets better.

We've all seen talented young players who get to a certain level but there comes a point where that talent will only take you so far. The great players go away and work on extra things. They work harder on their skills, they start having early nights and they think about their diet and training. That is what takes them to the next level.